The Upside Funding
Services
Trading
Category
Fintech
Client
The Upside Funding
About the Project
The Upside Funding partnered with us to scale community engagement, build onboarding systems, and drive funded trader sign-ups. They lacked centralized marketing and needed end-to-end support.
The Challenge
The firm needed to:
● Increase traffic and conversions.
● Boost Discord activity and retention.
● Launch a modern, conversion-optimized website.
● Run ads efficiently, avoiding overspend.
● Set up structured support workflows.
Our Approach
● Web Development: Designed a responsive, conversion-focused website.
● Discord Optimization: Automated onboarding flows and structured channels.
● Digital Advertising: Launched targeted campaigns across Google and Meta.
● Social Media Management: Revamped visual identity and consistent posting.
● Customer Support: Implemented CRM and live chat systems
● Email Automation: Built workflows to capture and nurture leads.
The Results
● 60% increase in sign-up conversion rate.
● 258% boost in Discord engagement.
● 24-hour average support resolution time.
● 46% reduction in ad cost per funded trader.
● 60% increase in funded trader applications.
Deliverables
● Marketing Website
● Discord Onboarding System
● Ad Campaign Management
● CRM & Support Workflow
● Social Media Content Strategy
